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Which Group Benefits Are Most Important to Canadian Workers?

Employers know they need to provide benefits to workers. Not only do these perks create a healthy and fair work environment, but they can also aid companies in keeping quality employees.

The problem is that not all benefits plans are the same. If you are going to make the effort to offer a package to your workforce, you should make sure it has the traits and features your employees want.

The question is: what features do most employees prefer?

Several studies have looked at the most common types of benefits that employers offer their workers in Canada. Here are the results of a 2024 survey of the benefits employers offered to their staff members.

  • Life insurance: 88%
  • Accidental death and dismemberment (ADAD): 87%
  • Health insurance: 87%
  • Dental insurance: 82%
  • Retirement accounts: 77% (from a different 2023 survey)

The data shows what elements your benefits packages need to have to keep you competitive in attracting new employees and retaining current staff. However, what if we look beyond the percentages? What do employees really want? They want financial protection for their families if they aren’t able to work (life and ADAD coverage), access to healthcare (health and dental insurance), and long-term financial stability (retirement savings).

Let’s get into why it’s important to look beyond the percentages and really understand your employees’ desires.

Giving Employees What They Really Want

Not all insurance policies are the same. For instance, some health insurance plans may include wellness benefits or mental health services, while other policies may only cover hospital upgrades and medication prescriptions.

So you need to look within each of these categories to see if you can provide coverage that meets the specific needs of your employees.

As you can see, the data above is a starting point. You can start looking deeper by asking your employees what type of benefits they would like to see you offer. Remember, your goal is to deliver packages that will make employees feel comfortable with their financial, health, and emergency preparedness situations.

Important Benefit Details to Consider

What do employees need to feel comfortable in these different areas? Here are some of the details you want to consider and discuss with your team members before choosing a benefits package.

Health Coverage

What could your workers want in terms of medical insurance? While their basic needs are met by the public healthcare system, some employees might value policies that would allow them certain perks, such as covering the costs of upgrading hospital rooms or the price of necessary medical equipment.

What about paramedical coverage for physical therapy, chiropractic care, or massage therapy for pain management?

Health-related wellness spending is another consideration. Preventive medicine and a focus on overall wellness are important to many Canadians.

Of course, some services, like dental and vision care, are indispensable for many people. These are usually in the “must include” category.

You’ll need to consider all these different variables, which makes health coverage the most complex part of most benefits packages. One option is to avoid assembling a package piece by piece and instead opt for a traditional benefits package that includes most, if not all, of the above coverage.

Emergency Preparedness

There are typically two forms of insurance that deal with accidents or premature death. Employees will typically expect both life insurance and disability coverage, which is also known as an accidental death and dismemberment policy.

Life insurance will cover the cost of funeral and other expenses if an employee dies. Their family will not have to pay these expenses. They can also receive financial support to replace the income the deceased worker used to support their family.

Disability insurance replaces income that an injured or sick employee would have earned if they hadn’t gotten hurt or ill.

As you can see, the ultimate goal of both these coverages is to provide financial stability for a worker and their family if they suffer an accident or illness or pass away unexpectedly. This stability in the face of unexpected disasters or accidents is why life and ADAD are the most desired of all benefits.

Retirement Savings

Retirement accounts might seem like a relatively straightforward aspect of employee benefits packages, but they can be sneakily complex. Some employees may be comfortable managing their own retirement accounts. They might prefer an individual plan that they can contribute to when they want.

However, there are also group plans managed by their employer. There are several advantages to this option, which is known as a group-registered retirement savings plan (GRRSP). The most attractive, to employees, is that employers can match their contribution to the account. For instance, if a worker deposits $200 into the account every two weeks, their company can match that $200, for a total of $400. The worker deposits just over $5,000 for the year, but they get $10,000 in the account with the matching.

With this aspect of a benefits package, you need to ensure you can 1) cover the matching deposits, 2) handle the administration and management fees, and 3) take full advantage of the tax benefits.

There are tax benefits to employees. GRRSP contributions don’t count toward taxable income. Meanwhile, your contributions also don’t count toward payroll taxes and can be written off as business expenses.

Putting Everything Together

It doesn’t have to be complicated to give employees the health, financial, and preparedness benefits they desire. You can look for a provider that offers packages that have most or all of the most common benefits Canadian workers want.

For instance, at the Kropman Group, we offer several benefit package options, including a traditional option and an administrative services only (ASO) option that offers cost benefits but transfers a higher level of risk from insurers to employers.

We also have a GRRSP account for companies that want to provide managed retirement plans for their employees with the option to set up matching deposits.

If you are interested in simplifying the process by working with one provider for all your benefits needs, contact us to speak with a specialist today.